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    Before appearing in the media that says "postcard printing may be the historical best marketing tool", it is crucial that you know what postcard printing is all about. There are actually four basic elements of postcard printing that you need to know that are the postcard size, paper stock, design file formats and coatings. These facets of postcard printing has their part to operate in order to ensure that you will get the highest quality postcards ever.

    The postcard size doesn’t always mean that there’d be just one standard size to fit every size of postcards. This is because various sizes requires for various postcard printing equipments the truth is a little difference in the size of the postcard might have a detrimental effect on its price. So, in order not to get shocked by printing prices afterwards it’s smart to obtain first printing quotes. Using this method you’ll be guided on simply how much your postcards will costs. Likewise, never hesitate to ask your postcard printer for the postcard size that actually work best on their equipment.

    There’s two elements of paper stock you will want to know about. Paper stocks can either be glossy or matte. If you desire to have your postcards printed in full color you will subsequently be made to select from a CS2 stock as well as a C1S stock. CS2 stock carries a gloss finish for both sides even though the C1S stock features a gloss finish on just one side as well as far wall creating a matte finished. Between these stocks the C1S was essentially the most popularly used considering that the ink used in postcard printing doesn’t run dry for the gloss part of the paper stock so they triggered printing around the matte side from the stock.

    However that was obviously a long time ago, now there are already inks that easily dries on glossy stocks. The glossy stocks are far less than the semi-gloss stocks and exude much character on them this is why this is a much better decision for postcards.

    The design file formats, it is vital that you ask your postcard company the sort these are accepting. Although, you will find printing businesses that accepts various file formats however there are still some which makes utilization of only limited types of software and data format of their design creation. And just what these businesses often do is that they would try and convert your postcard design file into the format that is accepted by their postcard printing equipment. However, there may be some issues that might be encountered in the file conversion. One of several common problems faced involves font defaults and text loss to ensure no such error occur it is important that your postcard project undergo proofing before finally submitting your postcard the perception of printing. Or better yet, you could possibly try and save your valuable design file within a PDF format. This way you will see very minimal conversion and manipulation that must be carried out in your design file.

    The finishing will be as essential as the initial few procedures in postcard printing. There are 2 types of postcard finishing or coating and these are UV coating and Aqueous coating. The UV coating provides postcard with that shiny appearance and feel. Especially applicable for color images which you may want accentuated. Its drawbacks are in relation to its susceptibility to finger print marks and smears.

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